San Mateo County Libraries Wins ALA Public Relations Award for Engaging New Audiences
San Mateo County Libraries Win ALA Public Relations Award for Engaging New Audiences
On Wednesday, April 26, the American Library Association (ALA) announced that San Mateo County Libraries, which includes the Millbrae Library, has won the John Cotton Dana Award for their successful public engagement campaign.
San Mateo County Libraries was awarded this honor for their rebranding initiative - Open for Exploration: Rebranding to Engage New Audiences. The goal of the campaign was to revitalize and re-introduce the libraries in its system to the community. Through the campaign, the library increased the number of card holders by 45% and increased the number of visitors to its locations by almost 50,000 people.
San Mateo County Libraries is one of eight recipients of this prestigious award, which is given to libraries for outstanding public relations campaigns. Each winning library will receive a $10,000 award from EBSCO and the HW Wilson Foundation, and will be honored in June at the 2017 ALA Annual Conference in Chicago.
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